bottoms

The world

On a planet far far away (known as planet snug), advanced beings developed microscopic observers to collect data from other life- supporting worlds — they called them ‘snugbugs’. A designer from snug has used this data to inform her garments. However, without a true understanding of cultural nuance, the designs are largely based on assumption. This is the result. Clothing informed by Earth, but not of it.

The reality

SNUGBUG is an independent fashion label based in London. All garments are made in England by local seamstresses in small production runs using deadstock fabrics. Each printed garment is developed in collaboration with a different artists from around the world, making each collection a mix of global influences and individual perspectives. The brand is FLINTA-run and stocked in selected stores across the UK. (For current stockists, see Instagram) We work with both emerging and established creatives across photography, styling, art and design. SNUGBUG is built around collaboration and community — we host workshops and are always open to new projects or connections.

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Belt jeans

Belt jeans

Baggy layered joggers

Baggy layered joggers

Latex belt booty shorts

Latex belt booty shorts

Micro mini skirt

Micro mini skirt

tights Rubi Sampsoni x SnugBug

tights Rubi Sampsoni x SnugBug

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