Products

hand made in england

Snugbug is all about cozy, flattering knits with a playful twist. Think feminine silhouettes, fuzzy textures, and designs inspired by nature, nostalgia, and the magic of girlhood. Everything’s made with super-soft alpaca and mohair yarns, so while you’re serving a look, you’re also wrapped in warmth and comfort.

Hey, I’m Bella — Welcome to Snugbug!

I studied Fashion Knitwear Design (First-Class Honours, woo!) and worked in a swatch studio creating custom fabrics for brands like Dolce & Gabbana, Calvin Klein, and more. But my real passion has always been creating pieces that feel personal, fun, and made to be lived in.