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The world
On a planet far far away (known as planet snug), advanced beings developed microscopic observers to collect data from other life- supporting worlds — they called them ‘snugbugs’. A designer from snug has used this data to inform her garments. However, without a true understanding of cultural nuance, the designs are largely based on assumption. This is the result. Clothing informed by Earth, but not of it.
The reality
SNUGBUG is an independent fashion label based in London. All garments are made in England by local seamstresses in small production runs using deadstock fabrics. Each printed garment is developed in collaboration with a different artists from around the world, making each collection a mix of global influences and individual perspectives. The brand is FLINTA-run and stocked in selected stores across the UK. (For current stockists, see Instagram) We work with both emerging and established creatives across photography, styling, art and design. SNUGBUG is built around collaboration and community — we host workshops and are always open to new projects or connections.
